A prenuptial agreement, often called a “prenup” for short, is a legal document that a couple drafts and signs before they get married. The main purpose of a prenuptial agreement is to set forth directives regarding the spouses’ income and assets in the unfortunate event of divorce, separation, or death. Prenups can contain instructions about marital property and non-marital property, spousal support, inheritance rights of children from previous relationships, each spouse’s debts, and financial rights and responsibilities of both spouses during the marriage.
Making a Living Online
Some couples choose to include clauses in their prenuptial agreement that address the role of social media in a couple’s marriage. At first glance, this may seem like an unnecessary consideration. However, for many people, social media is not just a means to stay in touch with friends. For some people, social media is their job. Making a living through YouTube, TikTok, Facebook, and Instagram is more common than you may think. The “influencer market” is valued at over $16 billion dollars and many experts expect this number to grow.
Reputation Matters
You may be wondering what social media as an occupation has to do with prenuptial agreements. The answer boils down to public image. When a person’s online reputation is profoundly connected to their income, it makes sense to legally protect that reputation. Prenuptial agreements that involve a social media clause may include provisions about the kind of information and images couples can share about one another across social media platforms.
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